Polaris Adventures Website

Overview

The old website served as a gateway to explore a diverse range of activities and locations, but in their ever-evolving digital landscape, it became evident that they needed a fresh, modern, and user-friendly to enhance the overall user experience and bring their audience closer to a their next Adventure. However, in the fast-paced world of digital evolution, it became apparent that a fresh, contemporary, and user-friendly website was essential to elevate the overall user experience and draw their audience closer to their next exhilarating adventure.

I collaborated with our team throughout the whole process to lead design concepts and design system production. Our goal was to keep the experience focused and simple.

WE AIMED TO REDESIGN THE EXPERIENCE AND VISUALS WITH A FOCUS ON PRIORITIZING ADVENTURE BOOKINGS.

Credits

Visual Designers

Michael Carreon
Kayla Long

Strategists

Maggie Lanasa

UX Designers

Robert Dickson
Missy Holmes

Project Manager

Jeremy Walker

Creative Technologists

Tyler Knight
Ireno Polo

Project Information

[Live site is in development]

Optimizing the Homepage
Section 1: HeroWe utilized cross-linking methods by presenting category links in the hero as a simple way to view filtered results without going through the search user flow.
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Section 2: Featured AdventureThe smaller and simplified adventure cards show a greater amount of featured adventures on the homepage.
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Section 3: Marketing ComponentsThe new marketing components are also shorter in height and introduce new visual languages for a more approachable identity.
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Section 4: Adventure InspirationAlthough there are several links to browse categories this section uses destination cards and beautiful imagery to add an inspirational aspect to the categories.
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Section 5: News & Articles The landscape style of card components worked best with article content and opened up space to fit all within a desktop viewport.