A vehicle's core purpose is to bring it's passengers from point A to point B. Polaris Adventures is a vehicle rental and subscription brand that lets passengers and drivers explore beyond the points. As part of the Polaris corporation we utilized people, place, and vehicles as the key components for a Polaris Adventure. Folklore was asked to drive the brand beyond the horizon. With a brand refresh, brand awareness campaigns, strategic activations, & Outfitter support, we were able to take Adventurers to new heights.
I was lead designer for the marketing and the Outfitter store graphics. I also collaborated with my creative director on brand identity.
Outfitters are all-terrain vehicle rental agencies that are approved and certified by Polaris Adventures. The 200+ Outfitters needed help with advertising, merchandising, and way-finding signage for their visiting riders.
I worked with our strategist to build a wireframe and prototype to share with the client. I used our brand guide to style the user experience but kept the functionality very close to the wireframe.
