Amazon Leaf is a resource for the user to to choose their products based on the products impact on our planet. We decided to build an extension to Amazon's corporate architecture that would reward shoppers for making conscious decisions. Amazon Leaf is an app that tracks and rewards the user for the products they consume based on products' sustainability rating. This is a collaborative project between myself (UI design), Jaime Wright (UX design), and Jenn Renteria (branding).
We conducted interview with questions that focused on the grocery experience and also lifestyle habits that revolve around sustainability.
Our learnings gave us insight in user goals and guided us through the ideation process for key features.
Two personas were built based on the lifestyles, goals, wants and needs of the interviewees who would model Bomp's user demographic. In ideation and design, defining users helped me organize the user flows and guide my decision making.
Using quotes from the interviews, I entered the wants, needs, and pain-points of the participants onto Miro app. Another group of participants were asked to sort these cards into groups and name them. With this research, I was able to visualize screens based on favorable features through a users perspective.
The first prototypes were built with paper and popsicle sticks. This allowed our research to be focused on the functional experience first. These insights helped shape the site map and user infrastructure of Amazon Leaf.
Within our group, we found that building the wire frames with UX designer and UI designer allowed more opportunity to find better insight. The process urged us to solve problems from both point of views.
