Le Frique is a boutique hotel located in Paris, France. The target audience are millennials between ages 25-40 visiting Paris for its fashion, arts and cultural heritage. It is sought out for its edgy, chic and eclectic hospitality experience. It is a hub for Paris Fashion week visitors from around the world but also attracts fashion enthusiasts all year round.
The hotel brand isinspired by street fashion and culture which also includes health and beauty. To support the niche audience, the hotel offers their high-quality skin products and toiletry for purchase. The packaging tells the brand story and provides a luxury experience that visitors can take home.
